Notes on marketing, applied AI, and digital transformation — written from work we're actually doing.
Most transformation projects fail because they start with a platform decision instead of a workflow audit. A practical starting point.
Demos are easy. Reliable AI features that survive real users, edge cases, and cost constraints are a different discipline.
Search is no longer just Google's ten blue links. Here's how to structure content so AI answer engines cite your business.
Splitting your growth stack across three vendors creates translation loss at every handoff. Here's what changes when one team owns all of it.